Marketing accountability for marketing and non-marketing outcomes /

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and qual...

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Rannpháirtithe:	Kumar, V. (Eagarthóir), Stewart, David W. (Eagarthóir), Malhotra, Naresh K. (Eagarthóir)
Formáid:	Leictreonach Ríomhleabhar
Teanga:	Béarla
Foilsithe / Cruthaithe:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Sraith:	Review of marketing research ; v. 18
Ábhair:	Marketing research. Marketing > Social aspets. Responsibility. Business & Economics > Marketing > Research. Market research.
Rochtain ar líne:	https://doi.org/10.1108/S1548-6435202118
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!