Marketing accountability for marketing and non-marketing outcomes /

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and qual...

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Altri autori:	Kumar, V. (Redattore), Stewart, David W. (Redattore), Malhotra, Naresh K. (Redattore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Serie:	Review of marketing research ; v. 18
Soggetti:	Marketing research. Marketing > Social aspets. Responsibility. Business & Economics > Marketing > Research. Market research.
Accesso online:	https://doi.org/10.1108/S1548-6435202118
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