Marketing accountability for marketing and non-marketing outcomes /

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and qual...

Full beskrivning

Bibliografiska uppgifter

Övriga upphovsmän:	Kumar, V. (Utgivare, redaktör, sammanställare), Stewart, David W. (Utgivare, redaktör, sammanställare), Malhotra, Naresh K. (Utgivare, redaktör, sammanställare)
Materialtyp:	Elektronisk E-bok
Språk:	engelska
Publicerad:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Serie:	Review of marketing research ; v. 18
Ämnen:	Marketing research. Marketing > Social aspets. Responsibility. Business & Economics > Marketing > Research. Market research.
Länkar:	https://doi.org/10.1108/S1548-6435202118
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!