Marketing accountability for marketing and non-marketing outcomes /

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and qual...

Ful tanımlama

Detaylı Bibliyografya

Diğer Yazarlar:	Kumar, V. (Editör), Stewart, David W. (Editör), Malhotra, Naresh K. (Editör)
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Seri Bilgileri:	Review of marketing research ; v. 18
Konular:	Marketing research. Marketing > Social aspets. Responsibility. Business & Economics > Marketing > Research. Market research.
Online Erişim:	https://doi.org/10.1108/S1548-6435202118
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!