The machine age of customer insight /

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the a...

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Altres autors:	Einhorn, Martin (Editor), Loffler, Michael (Editor), Bellis, Emanuel (Editor), Herrmann, Andreas (Editor), Burghartz, Pia (Editor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Matèries:	Consumer behavior > Data processing. Machine learning. Business & Economics > Marketing > General. Market research.
Accés en línia:	https://doi.org/10.1108/9781839096945
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!