The machine age of customer insight /

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine learning tools, novel technologies, and the a...

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Podrobná bibliografie

Další autoři:	Einhorn, Martin (Editor), Loffler, Michael (Editor), Bellis, Emanuel (Editor), Herrmann, Andreas (Editor), Burghartz, Pia (Editor)
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Bingley, U.K. : Emerald Publishing Limited, 2021.
Témata:	Consumer behavior > Data processing. Machine learning. Business & Economics > Marketing > General. Market research.
On-line přístup:	https://doi.org/10.1108/9781839096945
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!