Cover Image

International Marketing, 18/E/

OVERVIEW International Marketing addresses global issues and describes concepts relevant to all international marketers, regardless of their international involvement. Notwithstanding the extent of global perspective that firms may have, they are affected by the competitive activity in the global ma...

Full description

Saved in:

Bibliographic Details
Main Authors:	Cateora, Philip (Author), Money, Bruce (Author), Gilly, Mary (Author), USE, John Graham DO NOT (Author), Graham, John (Author)
Format:	Electronic Book
Published:	[Place of publication not identified] : McGraw-Hill India, 2020.
Edition:	Eighteenth edition
Subjects:	Business & Economics/Marketing/General
Online Access:	https://resolver.vitalsource.com/9789389538359
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

ISE Ebook International Marketing/
by: Cateora, Philip, et al.
Published: (2023)

Digital Marketing/
by: Gupta, Seema
Published: (2022)

Marketing ISE/
by: Kerin, Roger
Published: (2025)

ISE Ebook Online Access For Marketing/
by: Hunt, C. Shane, et al.
Published: (2023)

Business to Business Marketing/
by: Havaldar
Published: (2021)

Marketing: The Core ISE/
by: Kerin, Roger, et al.
Published: (2024)

M: Marketing ISE/
by: Grewal, Dhruv, et al.
Published: (2025)

Marketing Management ISE/
by: Marshall, Greg, et al.
Published: (2025)

ISE Services Marketing: Integrating Customer Focus Across the Firm/
by: Zeithaml, Valarie, et al.
Published: (2023)

ISE Ebook Online Access For Essentials Of Marketing/
by: Cannon, Joseph, et al.
Published: (2023)

ISE Consumer Behavior: Building Marketing Strategy/
by: Mothersbaugh, David, et al.
Published: (2023)

Creativity and marketing : the fuel for success /
Published: (2021)

International marketing/
by: Cateora, Philip R.
Published: (1999)

International marketing/
by: Cateora, Philip R.
Published: (1997)

Artificial intelligence in marketing /
Published: (2023)

Retailing Management ISE/
by: Levy, Michael, et al.
Published: (2022)

Customer Service Skills for Success ISE/
by: Lucas, Robert
Published: (2022)

Advertising and Promotion/
by: Belch
Published: (2021)

Market grooming : the dark side of AI marketing /
Published: (2024)

Airport marketing strategies : aviation and tourism perspectives /
by: Florido-Benítez, Lázaro
Published: (2024)

Measurement in marketing /
Published: (2022)

Marketing accountability for marketing and non-marketing outcomes /
Published: (2021)

ISE Essentials of Marketing Research/
by: Hair, Joseph, et al.
Published: (2023)

The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation /
Published: (2022)

New perspectives on critical marketing and consumer society /
Published: (2021)

The global private health & fitness business : a marketing perspective /
Published: (2021)

ISE Managerial Economics: Foundations of Business Analysis and Strategy/
by: USE, Christopher Thomas DO NOT, et al.
Published: (2023)

Digital influence on consumer habits : marketing challenges and opportunities /
by: Singh, Nripendra, et al.
Published: (2024)

Marketing Research /
by: A, Aaker David
Published: (2006)

Research for marketing /
by: Green, Paul E
Published: (1998)

Research for marketing
by: Green, Paul E
Published: (1998)

Marketing Research
by: A, Aaker David
Published: (2006)

e-Marketing: applications of information technology and the internet withinmarketing/
by: Molenaar, Cor
Published: (2012)

The vulnerable consumer : beyond the poor and elderly /
Published: (2024)

Marketing Research : An Applied Orientation /
by: K, Malhotra N
Published: (2005)

Marketing Research : Concepts and Cases /
by: R, Cooper D
Published: (2006)

Marketing Research : An Applied Orientation /
by: K, Malhotra Naresh
Published: (2012)

Marketing Research : An Applied Orientation /
by: Malhotra,Naresh K
Published: (2016)

Marketing Research : An Applied Orientation /
by: Malhotra,Naresh K
Published: (2016)

Marketing research : Text and Cases /
by: Boyd, Harper W
Published: (2002)