Understanding the Use and Application of Meme Marketing in Strategic Communications in Bangladesh

As a strategic communication tool, meme marketing is successfully connected with modern audiences, automatically assuming its preference in the Bangladeshi strategic communication field. However, there has yet to be any comprehensive study about whether this strategy is as effective as it is in othe...

وصف كامل

التفاصيل البيبلوغرافية

المؤلف الرئيسي:	Ahona, Tasnuva Alam
التنسيق:	Online
اللغة:	الإنجليزية
منشور في:	Department of Journalism and Media Studies, Jahangirnagar University 2024
الموضوعات:	meme marketing, strategic communication, social media marketing, branding, engagement, promotion strategy.
الوصول للمادة أونلاين:	http://journals.juniv.edu/index.php/jjm/article/view/17
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!