Understanding the Use and Application of Meme Marketing in Strategic Communications in Bangladesh

As a strategic communication tool, meme marketing is successfully connected with modern audiences, automatically assuming its preference in the Bangladeshi strategic communication field. However, there has yet to be any comprehensive study about whether this strategy is as effective as it is in othe...

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Hlavní autor:	Ahona, Tasnuva Alam
Médium:	Online
Jazyk:	angličtina
Vydáno:	Department of Journalism and Media Studies, Jahangirnagar University 2024
Témata:	meme marketing, strategic communication, social media marketing, branding, engagement, promotion strategy.
On-line přístup:	http://journals.juniv.edu/index.php/jjm/article/view/17
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!