Understanding the Use and Application of Meme Marketing in Strategic Communications in Bangladesh

As a strategic communication tool, meme marketing is successfully connected with modern audiences, automatically assuming its preference in the Bangladeshi strategic communication field. However, there has yet to be any comprehensive study about whether this strategy is as effective as it is in othe...

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Autor principal:	Ahona, Tasnuva Alam
Formato:	Online
Lenguaje:	inglés
Publicado:	Department of Journalism and Media Studies, Jahangirnagar University 2024
Materias:	meme marketing, strategic communication, social media marketing, branding, engagement, promotion strategy.
Acceso en línea:	http://journals.juniv.edu/index.php/jjm/article/view/17
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