Understanding the Use and Application of Meme Marketing in Strategic Communications in Bangladesh

As a strategic communication tool, meme marketing is successfully connected with modern audiences, automatically assuming its preference in the Bangladeshi strategic communication field. However, there has yet to be any comprehensive study about whether this strategy is as effective as it is in othe...

Deskribapen osoa

Xehetasun bibliografikoak

Egile nagusia:	Ahona, Tasnuva Alam
Formatua:	Online
Hizkuntza:	ingelesa
Argitaratua:	Department of Journalism and Media Studies, Jahangirnagar University 2024
Gaiak:	meme marketing, strategic communication, social media marketing, branding, engagement, promotion strategy.
Sarrera elektronikoa:	http://journals.juniv.edu/index.php/jjm/article/view/17
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!