Understanding the Use and Application of Meme Marketing in Strategic Communications in Bangladesh

As a strategic communication tool, meme marketing is successfully connected with modern audiences, automatically assuming its preference in the Bangladeshi strategic communication field. However, there has yet to be any comprehensive study about whether this strategy is as effective as it is in othe...

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Kaituhi matua:	Ahona, Tasnuva Alam
Hōputu:	Online
Reo:	Ingarihi
I whakaputaina:	Department of Journalism and Media Studies, Jahangirnagar University 2024
Ngā marau:	meme marketing, strategic communication, social media marketing, branding, engagement, promotion strategy.
Urunga tuihono:	http://journals.juniv.edu/index.php/jjm/article/view/17
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!