Understanding the Use and Application of Meme Marketing in Strategic Communications in Bangladesh

As a strategic communication tool, meme marketing is successfully connected with modern audiences, automatically assuming its preference in the Bangladeshi strategic communication field. However, there has yet to be any comprehensive study about whether this strategy is as effective as it is in othe...

Volledige beschrijving

Bibliografische gegevens

Hoofdauteur:	Ahona, Tasnuva Alam
Formaat:	Online
Taal:	Engels
Gepubliceerd in:	Department of Journalism and Media Studies, Jahangirnagar University 2024
Onderwerpen:	meme marketing, strategic communication, social media marketing, branding, engagement, promotion strategy.
Online toegang:	http://journals.juniv.edu/index.php/jjm/article/view/17
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!