Popularity of Korean Pop Music among Young Adults in Bangladesh
K-pop, a South Korean popular culture, has gained global popularity due to its catchy music, choreography, and visuals. In Bangladesh, the youth are increasingly interested in K-pop, engaging on social media, and organizing events to celebrate the culture. This study investigates the factors contrib...
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| Format: | Online |
| Language: | English |
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Department of Journalism and Media Studies, Jahangirnagar University
2024
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| Online Access: | http://journals.juniv.edu/index.php/jjm/article/view/18 |
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| author | Sultana, Nigar Nibir, Md. Mahdi-Al-Muhtasim |
| author_facet | Sultana, Nigar Nibir, Md. Mahdi-Al-Muhtasim |
| author_sort | Sultana, Nigar |
| collection | OJS |
| description | K-pop, a South Korean popular culture, has gained global popularity due to its catchy music, choreography, and visuals. In Bangladesh, the youth are increasingly interested in K-pop, engaging on social media, and organizing events to celebrate the culture. This study investigates the factors contributing to K-pop’s popularity in Bangladesh, its impact on cultural practices and consumption behaviors, and the effects of online and offline platforms on fan behavior and merchandise purchases. Findings from the authors’ interviews with young adults suggest that K-pop’s popularity in Bangladesh is attributed to its exceptional production, relatable lyrics, intricate choreography, and multifaceted personalities of K-pop stars. Young fans’ identification with idols, performances, vocals, fashion, and outward appearances has also contributed to this genre’s enduring popularity. K-pop also shapes a cross-cultural sense of self among fans through online fan networks. This research sheds light on the factors that contribute to K-pop’s popularity among Bangladesh’s youth and explores the unique characteristics of K-pop, the significance of online fan networks, and South Korea’s cultural strategy. This research suggests that these insights can be used to enhance cultural dissemination efforts and support the expansion of the Bangladeshi entertainment industry. |
| format | Online |
| id | ojs-18 |
| institution | My University |
| language | eng |
| publishDate | 2024 |
| publisher | Department of Journalism and Media Studies, Jahangirnagar University |
| record_format | ojs |
| spelling | ojs-182024-06-12T03:43:21Z Popularity of Korean Pop Music among Young Adults in Bangladesh Sultana, Nigar Nibir, Md. Mahdi-Al-Muhtasim K-pop, Popular culture, Fandom, Youth, Bangladesh. K-pop, a South Korean popular culture, has gained global popularity due to its catchy music, choreography, and visuals. In Bangladesh, the youth are increasingly interested in K-pop, engaging on social media, and organizing events to celebrate the culture. This study investigates the factors contributing to K-pop’s popularity in Bangladesh, its impact on cultural practices and consumption behaviors, and the effects of online and offline platforms on fan behavior and merchandise purchases. Findings from the authors’ interviews with young adults suggest that K-pop’s popularity in Bangladesh is attributed to its exceptional production, relatable lyrics, intricate choreography, and multifaceted personalities of K-pop stars. Young fans’ identification with idols, performances, vocals, fashion, and outward appearances has also contributed to this genre’s enduring popularity. K-pop also shapes a cross-cultural sense of self among fans through online fan networks. This research sheds light on the factors that contribute to K-pop’s popularity among Bangladesh’s youth and explores the unique characteristics of K-pop, the significance of online fan networks, and South Korea’s cultural strategy. This research suggests that these insights can be used to enhance cultural dissemination efforts and support the expansion of the Bangladeshi entertainment industry. Department of Journalism and Media Studies, Jahangirnagar University 2024-06-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Conference Proceedings Submission application/pdf http://journals.juniv.edu/index.php/jjm/article/view/18 10.59185/jjm.v5i1.18 Journal of Journalism and Media; Vol. 5 No. 1 (2023): ‘National Conference 2023: Journalism, Media & Communication’ [Special Issue]; 39-53 2409-479X eng http://journals.juniv.edu/index.php/jjm/article/view/18/7 Copyright (c) 2024 Journal of Journalism and Media https://creativecommons.org/licenses/by-nc/4.0 |
| spellingShingle | K-pop, Popular culture, Fandom, Youth, Bangladesh. Sultana, Nigar Nibir, Md. Mahdi-Al-Muhtasim Popularity of Korean Pop Music among Young Adults in Bangladesh |
| title | Popularity of Korean Pop Music among Young Adults in Bangladesh |
| title_full | Popularity of Korean Pop Music among Young Adults in Bangladesh |
| title_fullStr | Popularity of Korean Pop Music among Young Adults in Bangladesh |
| title_full_unstemmed | Popularity of Korean Pop Music among Young Adults in Bangladesh |
| title_short | Popularity of Korean Pop Music among Young Adults in Bangladesh |
| title_sort | popularity of korean pop music among young adults in bangladesh |
| topic | K-pop, Popular culture, Fandom, Youth, Bangladesh. |
| topic_facet | K-pop, Popular culture, Fandom, Youth, Bangladesh. |
| url | http://journals.juniv.edu/index.php/jjm/article/view/18 |
| work_keys_str_mv | AT sultananigar popularityofkoreanpopmusicamongyoungadultsinbangladesh AT nibirmdmahdialmuhtasim popularityofkoreanpopmusicamongyoungadultsinbangladesh |