Digital Delight: Exploring Online Movie Preferences of University Students During the Pandemic

During COVID-19, passing the time with joy became one of the main challenges, and the movie was one of those tools that helped people in that crisis moment. The theaters are opened when the COVID-19 situation gradually normalizes. However, a large section of young students are still used to online p...

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Autors principals: Islam, Mazidul, Suvo, Shown Shaik
Format: Online
Idioma:anglès
Publicat: Department of Journalism and Media Studies, Jahangirnagar University 2024
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Accés en línia:http://journals.juniv.edu/index.php/jjm/article/view/2
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author Islam, Mazidul
Suvo, Shown Shaik
author_facet Islam, Mazidul
Suvo, Shown Shaik
author_sort Islam, Mazidul
collection OJS
description During COVID-19, passing the time with joy became one of the main challenges, and the movie was one of those tools that helped people in that crisis moment. The theaters are opened when the COVID-19 situation gradually normalizes. However, a large section of young students are still used to online platforms. So, through this study, an attempt has been made to see what kind of platform they prefer, what kind of movies they enjoy there, and why. This study followed the survey method with open-ended and close-ended questions. The study focused on students of Khulna University in Bangladesh to identify their preferred online platforms for watching movies and the purposes of using those platforms. By using snowball sampling, the study took 1.25% of respondents for interviews from the population. The findings of the study reveal YouTube as the most preferred platform, followed by Netflix, Amazon Prime, Hoichoi, and others. A specific number of students use other online platforms like Netflix and Amazon by providing subscription costs. The COVID-19 pandemic and long-term lockdown and travel restrictions have been a blessing for online streaming platforms.
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spelling ojs-22024-06-12T03:42:47Z Digital Delight: Exploring Online Movie Preferences of University Students During the Pandemic Islam, Mazidul Suvo, Shown Shaik online Streaming Platform, OTT, Movie, Preference, Perception, Pandemic, COVID-19. During COVID-19, passing the time with joy became one of the main challenges, and the movie was one of those tools that helped people in that crisis moment. The theaters are opened when the COVID-19 situation gradually normalizes. However, a large section of young students are still used to online platforms. So, through this study, an attempt has been made to see what kind of platform they prefer, what kind of movies they enjoy there, and why. This study followed the survey method with open-ended and close-ended questions. The study focused on students of Khulna University in Bangladesh to identify their preferred online platforms for watching movies and the purposes of using those platforms. By using snowball sampling, the study took 1.25% of respondents for interviews from the population. The findings of the study reveal YouTube as the most preferred platform, followed by Netflix, Amazon Prime, Hoichoi, and others. A specific number of students use other online platforms like Netflix and Amazon by providing subscription costs. The COVID-19 pandemic and long-term lockdown and travel restrictions have been a blessing for online streaming platforms. Department of Journalism and Media Studies, Jahangirnagar University 2024-06-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Conference Proceedings Submission application/pdf http://journals.juniv.edu/index.php/jjm/article/view/2 10.59185/jjm.v5i1.2 Journal of Journalism and Media; Vol. 5 No. 1 (2023): ‘National Conference 2023: Journalism, Media & Communication’ [Special Issue]; 54-80 2409-479X eng http://journals.juniv.edu/index.php/jjm/article/view/2/8 Copyright (c) 2024 Journal of Journalism and Media https://creativecommons.org/licenses/by-nc/4.0
spellingShingle online Streaming Platform, OTT, Movie, Preference, Perception, Pandemic, COVID-19.
Islam, Mazidul
Suvo, Shown Shaik
Digital Delight: Exploring Online Movie Preferences of University Students During the Pandemic
title Digital Delight: Exploring Online Movie Preferences of University Students During the Pandemic
title_full Digital Delight: Exploring Online Movie Preferences of University Students During the Pandemic
title_fullStr Digital Delight: Exploring Online Movie Preferences of University Students During the Pandemic
title_full_unstemmed Digital Delight: Exploring Online Movie Preferences of University Students During the Pandemic
title_short Digital Delight: Exploring Online Movie Preferences of University Students During the Pandemic
title_sort digital delight exploring online movie preferences of university students during the pandemic
topic online Streaming Platform, OTT, Movie, Preference, Perception, Pandemic, COVID-19.
topic_facet online Streaming Platform, OTT, Movie, Preference, Perception, Pandemic, COVID-19.
url http://journals.juniv.edu/index.php/jjm/article/view/2
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