Usage of Slang in Bangladeshi Dramas: An Overview of Viewers' Perspectives

This study aims to explore the influence of slang on audience behavior and its persuasive effects on individuals. A quantitative method, especially a survey was employed to investigate the impact of slang on viewer behavior, with 103 participants. This study focuses on examining the impact of slang...

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Main Authors: Rana, Shohel, Hossain, Emran, Reza, Shibbir Ahmad, Jahan, Faria
Format: Online
Language:English
Published: Department of Journalism and Media Studies, Jahangirnagar University 2024
Subjects:
Online Access:http://journals.juniv.edu/index.php/jjm/article/view/20
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author Rana, Shohel
Hossain, Emran
Reza, Shibbir Ahmad
Jahan, Faria
author_facet Rana, Shohel
Hossain, Emran
Reza, Shibbir Ahmad
Jahan, Faria
author_sort Rana, Shohel
collection OJS
description This study aims to explore the influence of slang on audience behavior and its persuasive effects on individuals. A quantitative method, especially a survey was employed to investigate the impact of slang on viewer behavior, with 103 participants. This study focuses on examining the impact of slang within the context of Bangladeshi dramas. The concerning aspects of slang used in dramas, whereas, among all respondents, 59.2% agreed that contents on YouTube incorporate slang, with comedy dramas accounting for 68.9% of this usage. Furthermore, 49.5% of the dramas analysed use slang during the scenes of controversy. Some 46.6% of the viewers surveyed in this study expressed their belief that the younger generation adopts and imitates slang. The study also highlights the negative consequences associated with slang usage in dramas. The respondents said that 47.6% of the slang portrayed in dramas exhibits a malicious attitude towards women. Moreover, 93.2% of the participants claimed that slang contribute to the destruction of standard Bangla language. Additionally, 45.6% of the respondents opined that uses of slang in dramas encourage cyberbullying in society.
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spelling ojs-202024-06-12T03:41:05Z Usage of Slang in Bangladeshi Dramas: An Overview of Viewers' Perspectives Rana, Shohel Hossain, Emran Reza, Shibbir Ahmad Jahan, Faria audience behavior, Slang, Drama, Behavior, Viewers, Bangladesh. This study aims to explore the influence of slang on audience behavior and its persuasive effects on individuals. A quantitative method, especially a survey was employed to investigate the impact of slang on viewer behavior, with 103 participants. This study focuses on examining the impact of slang within the context of Bangladeshi dramas. The concerning aspects of slang used in dramas, whereas, among all respondents, 59.2% agreed that contents on YouTube incorporate slang, with comedy dramas accounting for 68.9% of this usage. Furthermore, 49.5% of the dramas analysed use slang during the scenes of controversy. Some 46.6% of the viewers surveyed in this study expressed their belief that the younger generation adopts and imitates slang. The study also highlights the negative consequences associated with slang usage in dramas. The respondents said that 47.6% of the slang portrayed in dramas exhibits a malicious attitude towards women. Moreover, 93.2% of the participants claimed that slang contribute to the destruction of standard Bangla language. Additionally, 45.6% of the respondents opined that uses of slang in dramas encourage cyberbullying in society. Department of Journalism and Media Studies, Jahangirnagar University 2024-06-12 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Conference Proceedings Submission application/pdf http://journals.juniv.edu/index.php/jjm/article/view/20 10.59185/jjm.v5i1.20 Journal of Journalism and Media; Vol. 5 No. 1 (2023): ‘National Conference 2023: Journalism, Media & Communication’ [Special Issue]; 88-103 2409-479X eng http://journals.juniv.edu/index.php/jjm/article/view/20/10 Copyright (c) 2024 Journal of Journalism and Media https://creativecommons.org/licenses/by-nc/4.0
spellingShingle audience behavior, Slang, Drama, Behavior, Viewers, Bangladesh.
Rana, Shohel
Hossain, Emran
Reza, Shibbir Ahmad
Jahan, Faria
Usage of Slang in Bangladeshi Dramas: An Overview of Viewers' Perspectives
title Usage of Slang in Bangladeshi Dramas: An Overview of Viewers' Perspectives
title_full Usage of Slang in Bangladeshi Dramas: An Overview of Viewers' Perspectives
title_fullStr Usage of Slang in Bangladeshi Dramas: An Overview of Viewers' Perspectives
title_full_unstemmed Usage of Slang in Bangladeshi Dramas: An Overview of Viewers' Perspectives
title_short Usage of Slang in Bangladeshi Dramas: An Overview of Viewers' Perspectives
title_sort usage of slang in bangladeshi dramas an overview of viewers perspectives
topic audience behavior, Slang, Drama, Behavior, Viewers, Bangladesh.
topic_facet audience behavior, Slang, Drama, Behavior, Viewers, Bangladesh.
url http://journals.juniv.edu/index.php/jjm/article/view/20
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AT hossainemran usageofslanginbangladeshidramasanoverviewofviewersperspectives
AT rezashibbirahmad usageofslanginbangladeshidramasanoverviewofviewersperspectives
AT jahanfaria usageofslanginbangladeshidramasanoverviewofviewersperspectives