Media’s Role in Promoting Voting Participation: A Case Study on Zilla Parishad Election

The role of media and democratic elections are inextricably related. Focusing on the Zilla Parishad Election in 2022, the study explores the roles of media to promote voting participation like conducting free and fair election, making voter awareness, candidate identity, creating election environmen...

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Автор: Sultana, Mst. Rajia
Формат: Online
Мова:Англійська
Опубліковано: Jahangirnagar University 2024
Онлайн доступ:http://journals.juniv.edu/index.php/tjr/article/view/303
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author Sultana, Mst. Rajia
author_facet Sultana, Mst. Rajia
author_sort Sultana, Mst. Rajia
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description The role of media and democratic elections are inextricably related. Focusing on the Zilla Parishad Election in 2022, the study explores the roles of media to promote voting participation like conducting free and fair election, making voter awareness, candidate identity, creating election environment such as evaluation of election manifesto, positive and negative campaign techniques, maintaining a code of conduct and ensuring accountability of concerned election officials. In this study, data have been collected from primary and secondary sources and qualitative and quantitative research methods have been applied. The information of three categories of population in Zilla Parishad elections like general voters, elected representatives and journalists is investigated here. Based on open ended answer from a representational survey directed during election campaign from combination of interviewed data analysis, media shapes voting behavior by reconfigures reinforcing believe, agenda setting and reporting violence incidents related to electoral corruption. Notably, The findings suggest that media plays a massive role in promoting voting participation which establishes a participatory society.
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spelling ojs-3032025-11-25T06:02:56Z Media’s Role in Promoting Voting Participation: A Case Study on Zilla Parishad Election Sultana, Mst. Rajia The role of media and democratic elections are inextricably related. Focusing on the Zilla Parishad Election in 2022, the study explores the roles of media to promote voting participation like conducting free and fair election, making voter awareness, candidate identity, creating election environment such as evaluation of election manifesto, positive and negative campaign techniques, maintaining a code of conduct and ensuring accountability of concerned election officials. In this study, data have been collected from primary and secondary sources and qualitative and quantitative research methods have been applied. The information of three categories of population in Zilla Parishad elections like general voters, elected representatives and journalists is investigated here. Based on open ended answer from a representational survey directed during election campaign from combination of interviewed data analysis, media shapes voting behavior by reconfigures reinforcing believe, agenda setting and reporting violence incidents related to electoral corruption. Notably, The findings suggest that media plays a massive role in promoting voting participation which establishes a participatory society. Jahangirnagar University 2024-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Conference Proceedings Submission application/pdf http://journals.juniv.edu/index.php/tjr/article/view/303 10.59185/tjr.v48i2.303 The Jahangirnagar Review; Vol. 48 No. 2 (2024); 129-142 1682-7422 10.59185/tjr.v48i2 eng http://journals.juniv.edu/index.php/tjr/article/view/303/260 Copyright (c) 2025 The Jahangirnagar Review
spellingShingle Sultana, Mst. Rajia
Media’s Role in Promoting Voting Participation: A Case Study on Zilla Parishad Election
title Media’s Role in Promoting Voting Participation: A Case Study on Zilla Parishad Election
title_full Media’s Role in Promoting Voting Participation: A Case Study on Zilla Parishad Election
title_fullStr Media’s Role in Promoting Voting Participation: A Case Study on Zilla Parishad Election
title_full_unstemmed Media’s Role in Promoting Voting Participation: A Case Study on Zilla Parishad Election
title_short Media’s Role in Promoting Voting Participation: A Case Study on Zilla Parishad Election
title_sort media s role in promoting voting participation a case study on zilla parishad election
url http://journals.juniv.edu/index.php/tjr/article/view/303
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