Assessing the Antecedents of Ready-to-Eat (RTE) Food Purchase Intention of Urban Students
The aim of this study is to determine the factors influencing Bangladeshi university students’ intentions to purchase ready-to-eat food. 320 people took part in the study, and information was gathered using an organized questionnaire through an online survey on Facebook, a social networking site. Th...
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| Format: | Online |
| Sprog: | engelsk |
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Jahangirnagar University Journal of Management Research
2024
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| Online adgang: | http://journals.juniv.edu/index.php/jujmr/article/view/327 |
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| author | Intisar Alam, Muhammad Jim, Mahafizur Rahman Bari Chowdhuri, Abu Sayef Md Muntaquimul |
| author_facet | Intisar Alam, Muhammad Jim, Mahafizur Rahman Bari Chowdhuri, Abu Sayef Md Muntaquimul |
| author_sort | Intisar Alam, Muhammad |
| collection | OJS |
| description | The aim of this study is to determine the factors influencing Bangladeshi university students’ intentions to purchase ready-to-eat food. 320 people took part in the study, and information was gathered using an organized questionnaire through an online survey on Facebook, a social networking site. The multiple regression model has been used to analyze the data. Eight predictors are considered to develop the research hypotheses. By using the multiple regression model, it is found that university students consider availability of the product, preparation and time convenience, taste, health consciousness, cost-effectiveness of the food in shaping their RTE food purchase intention. Additionally, lifestyle pressure and brand image are found insignificant towards behavioral intention. This study provides managerial and theoretical contributions by focusing the scope on university students and determining the relationship with purchase intention of RTE foods. Moreover, the conceptual model is a new theoretical attribution with existing literature which opens new opportunities for future avenues. Ultimately, the constraints and prospects for further investigation have been deliberated. |
| format | Online |
| id | ojs-327 |
| institution | My University |
| language | eng |
| publishDate | 2024 |
| publisher | Jahangirnagar University Journal of Management Research |
| record_format | ojs |
| spelling | ojs-3272026-02-01T10:26:29Z Assessing the Antecedents of Ready-to-Eat (RTE) Food Purchase Intention of Urban Students Intisar Alam, Muhammad Jim, Mahafizur Rahman Bari Chowdhuri, Abu Sayef Md Muntaquimul Purchase Intension Food Ready to Eat Youth. The aim of this study is to determine the factors influencing Bangladeshi university students’ intentions to purchase ready-to-eat food. 320 people took part in the study, and information was gathered using an organized questionnaire through an online survey on Facebook, a social networking site. The multiple regression model has been used to analyze the data. Eight predictors are considered to develop the research hypotheses. By using the multiple regression model, it is found that university students consider availability of the product, preparation and time convenience, taste, health consciousness, cost-effectiveness of the food in shaping their RTE food purchase intention. Additionally, lifestyle pressure and brand image are found insignificant towards behavioral intention. This study provides managerial and theoretical contributions by focusing the scope on university students and determining the relationship with purchase intention of RTE foods. Moreover, the conceptual model is a new theoretical attribution with existing literature which opens new opportunities for future avenues. Ultimately, the constraints and prospects for further investigation have been deliberated. Jahangirnagar University Journal of Management Research 2024-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Conference Proceedings Submission application/msword http://journals.juniv.edu/index.php/jujmr/article/view/327 10.59185/jujmra.v7i1.327 Jahangirnagar University Journal of Management Research; Vol. 7 No. 1 (2024); 135-152 10.59185/jujmra.v7i1 eng http://journals.juniv.edu/index.php/jujmr/article/view/327/276 Copyright (c) 2024 Jahangirnagar University Journal of Management Research |
| spellingShingle | Purchase Intension Food Ready to Eat Youth. Intisar Alam, Muhammad Jim, Mahafizur Rahman Bari Chowdhuri, Abu Sayef Md Muntaquimul Assessing the Antecedents of Ready-to-Eat (RTE) Food Purchase Intention of Urban Students |
| title | Assessing the Antecedents of Ready-to-Eat (RTE) Food Purchase Intention of Urban Students |
| title_full | Assessing the Antecedents of Ready-to-Eat (RTE) Food Purchase Intention of Urban Students |
| title_fullStr | Assessing the Antecedents of Ready-to-Eat (RTE) Food Purchase Intention of Urban Students |
| title_full_unstemmed | Assessing the Antecedents of Ready-to-Eat (RTE) Food Purchase Intention of Urban Students |
| title_short | Assessing the Antecedents of Ready-to-Eat (RTE) Food Purchase Intention of Urban Students |
| title_sort | assessing the antecedents of ready to eat rte food purchase intention of urban students |
| topic | Purchase Intension Food Ready to Eat Youth. |
| topic_facet | Purchase Intension Food Ready to Eat Youth. |
| url | http://journals.juniv.edu/index.php/jujmr/article/view/327 |
| work_keys_str_mv | AT intisaralammuhammad assessingtheantecedentsofreadytoeatrtefoodpurchaseintentionofurbanstudents AT jimmahafizurrahman assessingtheantecedentsofreadytoeatrtefoodpurchaseintentionofurbanstudents AT barichowdhuriabusayefmdmuntaquimul assessingtheantecedentsofreadytoeatrtefoodpurchaseintentionofurbanstudents |