Assessing the Antecedents of Ready-to-Eat (RTE) Food Purchase Intention of Urban Students

The aim of this study is to determine the factors influencing Bangladeshi university students’ intentions to purchase ready-to-eat food. 320 people took part in the study, and information was gathered using an organized questionnaire through an online survey on Facebook, a social networking site. Th...

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Hlavní autoři:	Intisar Alam, Muhammad, Jim, Mahafizur Rahman, Bari Chowdhuri, Abu Sayef Md Muntaquimul
Médium:	Online
Jazyk:	angličtina
Vydáno:	Jahangirnagar University Journal of Management Research 2024
Témata:	Purchase Intension Food Ready to Eat Youth.
On-line přístup:	http://journals.juniv.edu/index.php/jujmr/article/view/327
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