Assessing the Antecedents of Ready-to-Eat (RTE) Food Purchase Intention of Urban Students
The aim of this study is to determine the factors influencing Bangladeshi university students’ intentions to purchase ready-to-eat food. 320 people took part in the study, and information was gathered using an organized questionnaire through an online survey on Facebook, a social networking site. Th...
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| Autores principales: | , , |
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| Formato: | Online |
| Lenguaje: | inglés |
| Publicado: |
Jahangirnagar University Journal of Management Research
2024
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| Materias: | |
| Acceso en línea: | http://journals.juniv.edu/index.php/jujmr/article/view/327 |
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