Digital Transformation in Bangladesh’s Media: An In depth Analysis of Journalists’ Opinions
Technological advancement is inevitable in today’s world. Advancements in technology are having a profound impact on every aspect of human life. Media companies are no different. Adapting to the latest technology is a must to survive in the marketplace. This technological advancement has led to digi...
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| Format: | Online |
| Jezik: | angleščina |
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Sage Harvard Style G|
2026
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| Online dostop: | http://journals.juniv.edu/index.php/jurpc/article/view/354 |
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| Izvleček: | Technological advancement is inevitable in today’s world. Advancements in technology are having a profound impact on every aspect of human life. Media companies are no different. Adapting to the latest technology is a must to survive in the marketplace. This technological advancement has led to digital convergence, bringing together old and new media in business to grow together. This resulted in a revolutionary transformation in media, opening opportunities to reinvent how they engage audiences and grow revenue in a multimedia environment. Additionally, it made the adjustment process somewhat challenging for the existing employees in certain aspects, as well as for the management of the new media departments within the same organisation. This research aims to elucidate the situation of digital transformation through technological shifts, newsroom management activities, and economic growth resulting from the digital transition. The research method employed here is a qualitative, in-depth interview method. Two media houses, RTV Online, the online portal of a leading broadcast television channel, and Bangladesh Pratidin, the online portal of a leading daily newspaper, were selected for data collection. In-depth interviews with eight journalists from these two media organisations were conducted with a semi-structured questionnaire. This research sought to capture the evolving features of digital transitions in media institutions in Bangladesh, brought about by technological advancements. The interview data show that shifts are visible, and that competition, technological changes, increased audience engagement, and greater flexibility in content production are driving structural change. |
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