Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements
This research examines how social taboos are represented inBangladeshi TV advertisements. Four advertisements, each addressing adifferent type of social taboo, were selected as samples to reflect societalissues. The study mainly employs critical discourse analysis theory combinedwith quantitative co...
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| Format: | Online |
| Sprog: | engelsk |
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Sage Harvard Style G|
2025
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| Online adgang: | http://journals.juniv.edu/index.php/jurpc/article/view/371 |
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| _version_ | 1873958346797613056 |
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| author | Mondal, Uzzwal Kumar Khatun, Most. Makdura |
| author_facet | Mondal, Uzzwal Kumar Khatun, Most. Makdura |
| author_sort | Mondal, Uzzwal Kumar |
| collection | OJS |
| description | This research examines how social taboos are represented inBangladeshi TV advertisements. Four advertisements, each addressing adifferent type of social taboo, were selected as samples to reflect societalissues. The study mainly employs critical discourse analysis theory combinedwith quantitative content analysis methods. The findings show that all theadvertisements effectively highlight and introduce the social taboos that existin our society using different colors, symbols and background music based ontaboos. But some of them fail to convey proper message to challenge thetaboos and root them out of society. The study also notes a lack ofrepresentation of rural areas of the country, while most scenes portray urbansettings. Finally, the study suggests a greater focus on solution-orientedadvertisements that raise awareness and encourage societal change. |
| format | Online |
| id | ojs-371 |
| institution | My University |
| language | eng |
| publishDate | 2025 |
| publisher | Sage Harvard Style G| |
| record_format | ojs |
| spelling | ojs-3712026-04-09T03:42:27Z Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements Mondal, Uzzwal Kumar Khatun, Most. Makdura Advertising Social taboos Media representation Discourse analysis Cultural studies Gender roles Sexuality Religion This research examines how social taboos are represented inBangladeshi TV advertisements. Four advertisements, each addressing adifferent type of social taboo, were selected as samples to reflect societalissues. The study mainly employs critical discourse analysis theory combinedwith quantitative content analysis methods. The findings show that all theadvertisements effectively highlight and introduce the social taboos that existin our society using different colors, symbols and background music based ontaboos. But some of them fail to convey proper message to challenge thetaboos and root them out of society. The study also notes a lack ofrepresentation of rural areas of the country, while most scenes portray urbansettings. Finally, the study suggests a greater focus on solution-orientedadvertisements that raise awareness and encourage societal change. Sage Harvard Style G| 2025-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Conference Proceedings Submission application/pdf http://journals.juniv.edu/index.php/jurpc/article/view/371 The Jahangirnagar Review Part-C; Vol. 36 No. 2 (2025); 177-193 10.59185/jurpc.v36i2 eng http://journals.juniv.edu/index.php/jurpc/article/view/371/299 Copyright (c) 2026 The Jahangirnagar Review Part-C |
| spellingShingle | Advertising Social taboos Media representation Discourse analysis Cultural studies Gender roles Sexuality Religion Mondal, Uzzwal Kumar Khatun, Most. Makdura Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title | Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title_full | Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title_fullStr | Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title_full_unstemmed | Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title_short | Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title_sort | exploring the portrayal of social taboos in bangladeshi tv advertisements |
| topic | Advertising Social taboos Media representation Discourse analysis Cultural studies Gender roles Sexuality Religion |
| topic_facet | Advertising Social taboos Media representation Discourse analysis Cultural studies Gender roles Sexuality Religion |
| url | http://journals.juniv.edu/index.php/jurpc/article/view/371 |
| work_keys_str_mv | AT mondaluzzwalkumar exploringtheportrayalofsocialtaboosinbangladeshitvadvertisements AT khatunmostmakdura exploringtheportrayalofsocialtaboosinbangladeshitvadvertisements |