Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements
This research examines how social taboos are represented in Bangladeshi TV advertisements. Four advertisements, each addressing a different type of social taboo, were selected as samples to reflect societal issues. The study mainly employs critical discourse analysis theory combined with quantitativ...
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| Autors principals: | , |
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| Format: | Online |
| Idioma: | anglès |
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Sage Harvard Style G|
2025
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| Accés en línia: | http://journals.juniv.edu/index.php/jurpc/article/view/383 |
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| _version_ | 1873958349625622528 |
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| author | Mondal, Uzzwal Kumar Khatun , Most. Makdura |
| author_facet | Mondal, Uzzwal Kumar Khatun , Most. Makdura |
| author_sort | Mondal, Uzzwal Kumar |
| collection | OJS |
| description | This research examines how social taboos are represented in Bangladeshi TV advertisements. Four advertisements, each addressing a different type of social taboo, were selected as samples to reflect societal issues. The study mainly employs critical discourse analysis theory combined with quantitative content analysis methods. The findings show that all the advertisements effectively highlight and introduce the social taboos that exist in our society using different colors, symbols and background music based on taboos. But some of them fail to convey proper message to challenge the taboos and root them out of society. The study also notes a lack of representation of rural areas of the country, while most scenes portray urban settings. Finally, the study suggests a greater focus on solution-oriented advertisements that raise awareness and encourage societal change. |
| format | Online |
| id | ojs-383 |
| institution | My University |
| language | eng |
| publishDate | 2025 |
| publisher | Sage Harvard Style G| |
| record_format | ojs |
| spelling | ojs-3832026-04-09T03:42:21Z Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements Mondal, Uzzwal Kumar Khatun , Most. Makdura Advertising Social taboos Media representation Discourse analysis Cultural studies Gender roles Sexuality Religion This research examines how social taboos are represented in Bangladeshi TV advertisements. Four advertisements, each addressing a different type of social taboo, were selected as samples to reflect societal issues. The study mainly employs critical discourse analysis theory combined with quantitative content analysis methods. The findings show that all the advertisements effectively highlight and introduce the social taboos that exist in our society using different colors, symbols and background music based on taboos. But some of them fail to convey proper message to challenge the taboos and root them out of society. The study also notes a lack of representation of rural areas of the country, while most scenes portray urban settings. Finally, the study suggests a greater focus on solution-oriented advertisements that raise awareness and encourage societal change. Sage Harvard Style G| 2025-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Conference Proceedings Submission application/pdf http://journals.juniv.edu/index.php/jurpc/article/view/383 10.59185/jurpc.v36i2.383 The Jahangirnagar Review Part-C; Vol. 36 No. 2 (2025); 177-193 10.59185/jurpc.v36i2 eng http://journals.juniv.edu/index.php/jurpc/article/view/383/310 Copyright (c) 2026 The Jahangirnagar Review Part-C |
| spellingShingle | Advertising Social taboos Media representation Discourse analysis Cultural studies Gender roles Sexuality Religion Mondal, Uzzwal Kumar Khatun , Most. Makdura Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title | Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title_full | Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title_fullStr | Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title_full_unstemmed | Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title_short | Exploring the Portrayal of Social Taboos in Bangladeshi TV Advertisements |
| title_sort | exploring the portrayal of social taboos in bangladeshi tv advertisements |
| topic | Advertising Social taboos Media representation Discourse analysis Cultural studies Gender roles Sexuality Religion |
| topic_facet | Advertising Social taboos Media representation Discourse analysis Cultural studies Gender roles Sexuality Religion |
| url | http://journals.juniv.edu/index.php/jurpc/article/view/383 |
| work_keys_str_mv | AT mondaluzzwalkumar exploringtheportrayalofsocialtaboosinbangladeshitvadvertisements AT khatunmostmakdura exploringtheportrayalofsocialtaboosinbangladeshitvadvertisements |