Consumer Behavior: Building Marketing Strategy

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Bibliographic Details
Main Author:	Hawkins, Del I.
Other Authors:	Mothersbaugh, David L., Mookerjee, Amit
Format:	Book
Published:	Chennai: McGraw Hill Education (India) Private Limited, c2014.
Edition:	12th ed.
Subjects:	Consumer behavior Marketing strategy Consumer psychology
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IBA

Holdings details from IBA
Call Number:	658.8342 H394c
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