Hawkins, D. I., Mothersbaugh, D. L., & Mookerjee, A. (2014). Consumer Behavior: Building Marketing Strategy (12th ed.). McGraw Hill Education (India) Private Limited.
Chicago (17e ed.) BronvermeldingHawkins, Del I., David L. Mothersbaugh, en Amit Mookerjee. Consumer Behavior: Building Marketing Strategy. 12th ed. Chennai: McGraw Hill Education (India) Private Limited, 2014.
MLA (9e ed.) BronvermeldingHawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 12th ed. McGraw Hill Education (India) Private Limited, 2014.
Let op: Deze citaties zijn niet altijd 100% accuraat.