Cita APA (7th ed.)

Hawkins, D. I., Mothersbaugh, D. L., & Mookerjee, A. (2014). Consumer Behavior: Building Marketing Strategy (12th ed.). McGraw Hill Education (India) Private Limited.

Cita Chicago (17th ed.)

Hawkins, Del I., David L. Mothersbaugh, i Amit Mookerjee. Consumer Behavior: Building Marketing Strategy. 12th ed. Chennai: McGraw Hill Education (India) Private Limited, 2014.

Cita MLA (9th ed.)

Hawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 12th ed. McGraw Hill Education (India) Private Limited, 2014.