Hawkins, D. I., Mothersbaugh, D. L., & Mookerjee, A. (2014). Consumer Behavior: Building Marketing Strategy (12th ed.). McGraw Hill Education (India) Private Limited.
Citace podle Chicago (17th ed.)Hawkins, Del I., David L. Mothersbaugh, a Amit Mookerjee. Consumer Behavior: Building Marketing Strategy. 12th ed. Chennai: McGraw Hill Education (India) Private Limited, 2014.
Citace podle MLA (9th ed.)Hawkins, Del I., et al. Consumer Behavior: Building Marketing Strategy. 12th ed. McGraw Hill Education (India) Private Limited, 2014.
Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel..