Consumer Behavior: Building Marketing Strategy
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| Autor Principal: | |
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| Outros autores: | , |
| Formato: | Libro |
| Publicado: |
Chennai:
McGraw Hill Education (India) Private Limited,
c2014.
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| Edición: | 12th ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
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| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Hawkins, Del I. | |
| 245 | 1 | 0 | |a Consumer Behavior: |b Building Marketing Strategy |c Del I. Hawkins, David L. Mothersbaugh, Amit Mookerjee |
| 250 | |a 12th ed. | ||
| 264 | 1 | |a Chennai: |b McGraw Hill Education (India) Private Limited, |c c2014. | |
| 300 | |a xxxv, 776p. | ||
| 504 | |a Includes Index | ||
| 020 | |a 9789351344797 | ||
| 082 | 0 | 4 | |a 658.8342 |b H394c |2 23 |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Marketing strategy | |
| 650 | 0 | |a Consumer psychology | |
| 700 | 1 | |a Mothersbaugh, David L. | |
| 700 | 1 | |a Mookerjee, Amit | |
| 942 | |c BK |n 0 | ||
| 999 | |c 123919 |d 123919 | ||