Consumer Behavior:

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Bibliographic Details
Main Author:	Schiffman, Leon G.
Other Authors:	Kanuk, Leslie Lazar
Format:	Book
Published:	New York: Prentice-Hall, Inc., c2004.
Edition:	8th ed.
Subjects:	Consumer behavior Marketing strategy Consumer psychology
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IBA

Holdings details from IBA
Call Number:	658.8342 S35c
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