Schiffman, L. G., & Kanuk, L. L. (2004). Consumer Behavior (8th ed.). Prentice-Hall, Inc..
Cita Chicago (17th ed.)Schiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior. 8th ed. New York: Prentice-Hall, Inc., 2004.
Cita MLA (9th ed.)Schiffman, Leon G., i Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Prentice-Hall, Inc., 2004.
Atenció: Aquestes cites poden no estar 100% correctes.