APA (7th ed.) Citation

Schiffman, L. G., & Kanuk, L. L. (2004). Consumer Behavior (8th ed.). Prentice-Hall, Inc..

Chicago Style (17th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. New York: Prentice-Hall, Inc., 2004.

MLA (9th ed.) Citation

Schiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 8th ed. Prentice-Hall, Inc., 2004.