Consumer Behaviour and Branding: Concepts, Readings and Cases: The Indian Context

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Bibliographic Details
Main Author:	Kumar, S. Ramesh
Format:	Book
Published:	Noida: Dorling Kindersley (India) Pvt. Ltd., c2009.
Edition:	1st ed.
Subjects:	Consumer behavior Marketing strategy Consumer psychology
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Holdings details from IBA
Call Number:	658.8342 K96c
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