Cita APA (7th ed.)

Kumar, S. R. (2009). Consumer Behaviour and Branding: Concepts, Readings and Cases: The Indian Context. Dorling Kindersley (India) Pvt. Ltd..

Cita Chicago (17th ed.)

Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases: The Indian Context. Noida: Dorling Kindersley (India) Pvt. Ltd., 2009.

Cita MLA (9th ed.)

Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases: The Indian Context. Dorling Kindersley (India) Pvt. Ltd., 2009.