APA (7th ed.) Citation

Kumar, S. R. (2009). Consumer Behaviour and Branding: Concepts, Readings and Cases: The Indian Context. Dorling Kindersley (India) Pvt. Ltd..

Chicago Style (17th ed.) Citation

Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases: The Indian Context. Noida: Dorling Kindersley (India) Pvt. Ltd., 2009.

MLA (9th ed.) Citation

Kumar, S. Ramesh. Consumer Behaviour and Branding: Concepts, Readings and Cases: The Indian Context. Dorling Kindersley (India) Pvt. Ltd., 2009.