Consumer Behaviour and Branding: Concepts, Readings and Cases: The Indian Context
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| 1. autor: | |
|---|---|
| Format: | Książka |
| Wydane: |
Noida:
Dorling Kindersley (India) Pvt. Ltd.,
c2009.
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| Wydanie: | 1st ed. |
| Hasła przedmiotowe: | |
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| 005 | 20261004070203.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Kumar, S. Ramesh | |
| 245 | 1 | 0 | |a Consumer Behaviour and Branding: |b Concepts, Readings and Cases: The Indian Context |c S. Ramesh Kumar |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a Noida: |b Dorling Kindersley (India) Pvt. Ltd., |c c2009. | |
| 300 | |a xv, 607p. | ||
| 504 | |a Includes Index | ||
| 020 | |a 9788131722367 | ||
| 082 | 0 | 4 | |a 658.8342 |b K96c |2 23 |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Marketing strategy | |
| 650 | 0 | |a Consumer psychology | |
| 942 | |c BK |n 0 | ||
| 999 | |c 123924 |d 123924 | ||