Consumer Behavior:

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Bibliographic Details
Main Author:	Mowen, John C.
Other Authors:	Minor, Michael
Format:	Book
Published:	Upper Saddle River, New Jersey: Prentice-Hall, Inc., c1998.
Edition:	5th ed.
Subjects:	Consumer behavior Marketing strategy Consumer psychology
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IBA

Holdings details from IBA
Call Number:	658.8342 M935c
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