Consumer Behavior:
Uloženo v:
| Hlavní autor: | |
|---|---|
| Další autoři: | |
| Médium: | Kniha |
| Vydáno: |
Upper Saddle River, New Jersey:
Prentice-Hall, Inc.,
c1998.
|
| Vydání: | 5th ed. |
| Témata: | |
| Tagy: |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 123928 | ||
| 005 | 20261004070204.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Mowen, John C. | |
| 245 | 1 | 0 | |a Consumer Behavior: |c John C. Mowen, Michael Minor |
| 250 | |a 5th ed. | ||
| 264 | 1 | |a Upper Saddle River, New Jersey: |b Prentice-Hall, Inc., |c c1998. | |
| 300 | |a xxi, 696p. | ||
| 504 | |a Includes Index | ||
| 020 | |a 0137700415 | ||
| 082 | 0 | 4 | |a 658.8342 |b M935c |2 23 |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Marketing strategy | |
| 650 | 0 | |a Consumer psychology | |
| 700 | 1 | |a Minor, Michael | |
| 942 | |c BK |n 0 | ||
| 999 | |c 123928 |d 123928 | ||