Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York, NY:
McGraw-Hill/Irwin,
c2012.
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| Edition: | 9th ed. |
| Subjects: | |
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IBA
| Call Number: |
659.1 B45a |
|---|---|
| Copy | On Shelf |