Belch, G. E., & Belch, M. A. (2012). Advertising and Promotion: An Integrated Marketing Communications Perspective (9th ed.). McGraw-Hill/Irwin.
Chicago (17e ed.) BronvermeldingBelch, George E., en Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York, NY: McGraw-Hill/Irwin, 2012.
MLA (9e ed.) BronvermeldingBelch, George E., en Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw-Hill/Irwin, 2012.
Let op: Deze citaties zijn niet altijd 100% accuraat.