Belch, G. E., & Belch, M. A. (2012). Advertising and Promotion: An Integrated Marketing Communications Perspective (9th ed.). McGraw-Hill/Irwin.
Citace podle Chicago (17th ed.)Belch, George E., a Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York, NY: McGraw-Hill/Irwin, 2012.
Citace podle MLA (9th ed.)Belch, George E., a Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw-Hill/Irwin, 2012.
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