APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. (2012). Advertising and Promotion: An Integrated Marketing Communications Perspective (9th ed.). McGraw-Hill/Irwin.

Chicago Style (17th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York, NY: McGraw-Hill/Irwin, 2012.

MLA (9th ed.) Citation

Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw-Hill/Irwin, 2012.