Citazione Stile APA (7a Edizione)

Belch, G. E., & Belch, M. A. (2012). Advertising and Promotion: An Integrated Marketing Communications Perspective (9th ed.). McGraw-Hill/Irwin.

Citazione stile Chigago Style (17a edizione)

Belch, George E., e Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York, NY: McGraw-Hill/Irwin, 2012.

Citatione MLA (9a ed.)

Belch, George E., e Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw-Hill/Irwin, 2012.