Advertising and Promotion: An Integrated Marketing Communications Perspective
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| Formato: | Libro |
| Publicado: |
New York, NY:
McGraw-Hill/Irwin,
c2012.
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| Edición: | 9th ed. |
| Materias: | |
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| 001 | 123950 | ||
| 005 | 20261004070206.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Belch, George E. | |
| 245 | 1 | 0 | |a Advertising and Promotion: |b An Integrated Marketing Communications Perspective |c George E. Belch & Michael A. Belch |
| 250 | |a 9th ed. | ||
| 264 | 1 | |a New York, NY: |b McGraw-Hill/Irwin, |c c2012. | |
| 300 | |a xxxv, 769p. | ||
| 504 | |a Includes Index | ||
| 020 | |a 9780071314404 | ||
| 082 | 0 | 4 | |a 659.1 |b B45a |2 23 |
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Sales promotion | |
| 650 | 0 | |a Marketing communications | |
| 700 | 1 | |a Belch, Michael A. | |
| 942 | |c BK |n 0 | ||
| 999 | |c 123950 |d 123950 | ||