Strategic Marketing Management Planning and Control, Analysis and Decision /

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Bibliographic Details
Main Author:	Fifield, Paul
Other Authors:	Gilligan, Colin
Format:	Book
Published:	New Delhi : Viva Books, c1999
Edition:	1st Indian ed.
Subjects:	Marketing > Management. Marketing > Planning. Strategic planning.
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IBA

Holdings details from IBA
Call Number:	658.802
Copy 1	On Shelf