Cita APA (7th ed.)

Fifield, P., & Gilligan, C. (1999). Strategic Marketing Management: Planning and Control, Analysis and Decision (1st Indian ed.). Viva Books.

Cita Chicago (17th ed.)

Fifield, Paul, i Colin Gilligan. Strategic Marketing Management: Planning and Control, Analysis and Decision. 1st Indian ed. New Delhi: Viva Books, 1999.

Cita MLA (9th ed.)

Fifield, Paul, i Colin Gilligan. Strategic Marketing Management: Planning and Control, Analysis and Decision. 1st Indian ed. Viva Books, 1999.