APA (7th ed.) Citation

Fifield, P., & Gilligan, C. (1999). Strategic Marketing Management: Planning and Control, Analysis and Decision (1st Indian ed.). Viva Books.

Chicago Style (17th ed.) Citation

Fifield, Paul, and Colin Gilligan. Strategic Marketing Management: Planning and Control, Analysis and Decision. 1st Indian ed. New Delhi: Viva Books, 1999.

MLA (9th ed.) Citation

Fifield, Paul, and Colin Gilligan. Strategic Marketing Management: Planning and Control, Analysis and Decision. 1st Indian ed. Viva Books, 1999.