Strategic Marketing Management Planning and Control, Analysis and Decision /
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| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Udgivet: |
New Delhi :
Viva Books,
c1999
|
| Udgivelse: | 1st Indian ed. |
| Fag: | |
| Tags: |
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 142866 | ||
| 005 | 20261026014849.0 | ||
| 040 | |a BD-SaJUCL |b eng |e rda |c BD-SaJUCL | ||
| 100 | 1 | |a Fifield, Paul | |
| 245 | 1 | 0 | |a Strategic Marketing Management |b Planning and Control, Analysis and Decision / |c Paul Fifield, Colin Gilligan |
| 250 | |a 1st Indian ed. | ||
| 264 | 1 | |a New Delhi : |b Viva Books, |c c1999 | |
| 300 | |a xviii, 326 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 020 | |a 8176491306 | ||
| 650 | 0 | |a Marketing -- Management. | |
| 650 | 0 | |a Marketing -- Planning. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Gilligan, Colin | |
| 942 | |c BK |n 0 | ||
| 999 | |c 142866 |d 142866 | ||