Marketing Models /

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Bibliographic Details
Main Author:	Lilien, Gary L.
Other Authors:	Kotler, Philip, Moorthy, K. Sridhar
Format:	Book
Published:	New Delhi : Prentice-Hall of India, c1998
Edition:	Eastern economy ed.
Subjects:	Marketing > Mathematical models. Marketing > Decision making. Marketing research.
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IBA

Holdings details from IBA
Call Number:	658.8001512
Copy 1	On Shelf