Citazione Stile APA (7a Edizione)

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1998). Marketing Models (Eastern economy ed.). Prentice-Hall of India.

Citazione stile Chigago Style (17a edizione)

Lilien, Gary L., Philip Kotler, e K. Sridhar Moorthy. Marketing Models. Eastern economy ed. New Delhi: Prentice-Hall of India, 1998.

Citatione MLA (9a ed.)

Lilien, Gary L., et al. Marketing Models. Eastern economy ed. Prentice-Hall of India, 1998.