Cita APA (7th ed.)

Lilien, G. L., Kotler, P., & Moorthy, K. S. (1998). Marketing Models (Eastern economy ed.). Prentice-Hall of India.

Cita Chicago (17th ed.)

Lilien, Gary L., Philip Kotler, i K. Sridhar Moorthy. Marketing Models. Eastern economy ed. New Delhi: Prentice-Hall of India, 1998.

Cita MLA (9th ed.)

Lilien, Gary L., et al. Marketing Models. Eastern economy ed. Prentice-Hall of India, 1998.